Is Taking the Victoria’s Secret Fashion Show Off Network TV a Step Toward a New Dawn for the Brand?

The annual spectacle goes off the air, but could find new life online

It’s a major move for the brand, removing its most high-profile marketing event from its home of nearly two decades. Victoria's Secret

Earlier this month, Victoria’s Secret—which controls 24% of the women’s lingerie market, according to Coresight Research—announced that, after 18 years, it would not be broadcasting its annual fashion show on network television. It’s a major move for the brand, removing its most high-profile marketing event from its home of nearly two decades.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.