Is Accessibility Just the ‘Cause du Jour’ at This Year’s Cannes Lions, or Is Real Change Ahead?

Advertisers are doing more than ever to address the disabled community, but there’s a long way to go

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Perhaps the biggest discernible trend at this year’s Cannes Lions is accessibility. Take a look at the short list for this year’s Innovation award and you’ll see that nearly half (12, to be exact) of the 25 campaigns in the category address the issue in some capacity.

The nominees span the globe, each attempting to solve a problem or address a particular need for people with disabilities, a community that is large and diverse. According to the World



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