Is 2022 the Year Brands Get Serious About Crypto?

The tech will have a dedicated space on the marketing floor at CES for the first time

Between Charmin toilet paper NFTs and Whoppers with a side of digital coins at Burger King, 2021 was the year cryptocurrency and the technology surrounding it became inescapable in the marketing world.

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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.