Invisible Aligner Brand's Cab Campaign Is a Geo-Targeted Love Letter to NY

Teledentistry startup Candid wants consumers to know the city isn’t dead

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Covid-19’s March outbreak in New York saw certain pockets of city dwellers to flee to the suburbs and a subsequent cultural conversation about whether or not the city is dead.

In response, Candid, a DTC teledentistry brand, is informing residents that the city is more alive than ever with its latest geo-targeted campaign. The New York-based brand, which sells invisible aligners and retainers, has debuted “Smile On, New York,” a digital and OOH campaign that uses the tops of yellow



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