Invisible Aligner Brand’s Cab Campaign Is a Geo-Targeted Love Letter to NY

Teledentistry startup Candid wants consumers to know the city isn’t dead

a cab driving through times square
"Smile On, New York" catches city dwellers' attention via taxi cabs. Candid

Covid-19’s March outbreak in New York saw certain pockets of city dwellers to flee to the suburbs and a subsequent cultural conversation about whether or not the city is dead. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.