Hundreds of NYC Taxis Are About to Go Programmatic Thanks to a Funding Boost From Google
Investment brings Firefly's total to more than $51 million

Firefly founders Kaan Gunay (l.) and Onur Kardesler's company emerged from stealth mode just a few months ago.
Firefly
New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist.