Hundreds of NYC Taxis Are About to Go Programmatic Thanks to a Funding Boost From Google

Investment brings Firefly's total to more than $51 million

Firefly founders Kaan Gunay (l.) and Onur Kardesler's company emerged from stealth mode just a few months ago. Firefly

New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.