Super Bowl

Interested in Selling Your City? The Super Bowl Is Buying

The Big Game can draw similarly big events and development even after the cameras and crowds leave

SoFi Stadium
SoFi Stadium's surrounding mixed-use development is a playground for brands. Jevone Moore/Icon Sportswire via Getty Images)
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By Jason Notte

February 7, 2022

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The Super Bowl is built to sell products—including the host cities themselves.

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Jason Notte

Jason is an Adweek staff writer covering brand marketing.

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