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The Super Bowl, which will be played Feb. 3 in Atlanta, is the NFL’s annual crown jewel and, arguably, the ad industry’s too. Last February, close to 120 million people watched the game in the U.S. across broadcast and digital platforms. But it’s not just about the action on the field. The commercials are among the most highly anticipated—and hyped—of the year.
And while the NFL itself always has an ad in the Big Game—last year’s Dirty Dancing homage with New York Giants teammates Odell Beckham Jr.
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