Inside McDonald’s New ‘Serial’-Style Podcast Telling Its Side of the Szechuan Sauce Story

The brand wanted to apologize creatively and transparently

The fast-food company created a podcast about Szechuan sauce. McDonalds

Rick and Morty fans can rejoice. Szechuan sauce is returning to McDonald’s. Starting today, over 20 million packets will be available at McDonald’s restaurants across the country.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}