Inside Google's Mission to Inspire—and Hire—Diverse Creatives at Cannes Using the Creative Campus

First time the company has brought the school to the festival

It’s rare to hear a company take to task its past work, especially at the Cannes Lions Festival of Creativity. But that’s exactly what Google executives did during the kickoff breakfast for the company’s Creative Campus—a program designed to support 45 young creatives with different perspectives—touching on areas where the marketing was too hip or where the hiring process wasn’t working. The point? To show these newcomers that the company is changing, growing and expanding its creative approach while looking for people just like them to join their ranks.