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Google has been named the Cannes Lions Festival of Creativity’s Creative Marketer of the Year for 2018. The tech behemoth is being celebrated not only for its creativity, but the company’s use of new technology in campaigns as well as inclusive storytelling—something it plans to bring to this year’s festival with the Google Creative Campus.
“At Google we build for everyone, and our marketing campaigns must speak to people all around the world with different backgrounds, languages and points of view,” said Google’s CMO Lorraine Twohill, who will accept the award during the festival’s closing ceremony on June 22, in a statement.
Twohill
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