Infographic: Why Sports Brands Need to Start Paying Attention to Female Fans

The majority of Olympics engagement comes from women

Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t want to lose crucial engagement.

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This story first appeared in the July 9, 2018, issue of Adweek magazine. Click here to subscribe.