Magazine

Infographic: Why Beer Brands Should Start Marketing to More Than Just Young Men

Ahead of the Big Game, we analyze drinkers' preferences and habits

Are marketers missing out on key demos?Courtesy iStock Photo
By Sammy Nickalls

January 29, 2018

Beer spots tend to follow a similar (arguably outdated) formula: a bunch of young dudes partying it up while watching the Big Game and plenty of ice-cold brew to go around. But marketers might be missing out on some key demos.

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.

Sammy Nickalls

Sammy Nickalls is a freelance writer and the former departments editor at Adweek.

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