Infographic: Why Beer Brands Should Start Marketing to More Than Just Young Men

Ahead of the Big Game, we analyze drinkers' preferences and habits

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Beer spots tend to follow a similar (arguably outdated) formula: a bunch of young dudes partying it up while watching the Big Game and plenty of ice-cold brew to go around. But marketers might be missing out on some key demos.

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.