Infographic: What's a Purple Squirrel, and How Do You Become One?

The many attributes of the elusive, extraordinary marketer

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Hiring recruiters look for them. Executives bring them along when they move to different jobs. Purple squirrels are magical marketers who can do it all. Although the exact origin of the term is unknown, they’re known for having technical skills, financial know-how and emotional intelligence. We asked several marketing leaders including Greg

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This story first appeared in the March 16, 2020, issue of Adweek magazine. Click here to subscribe.

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