Infographic: What Marketers Really Think About Artificial Intelligence

Nearly half believe it's an overhyped buzzword


In a world of tech innovations, new platforms and constant competition, it’s easy for words to lose their meaning, even when the concepts they represent are changing the industry. Pushing any concept too hard, too fast and with too few tools can rapidly morph the buzzy into a buzzword—and “artificial intelligence” isn’t immune, according to new research by marketing automation platform provider Resulticks. Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.

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This story first appeared in the Jan. 8, 2018, issue of Adweek magazine. Click here to subscribe.