Infographic: Influencers Are Bigger Than Ever, and They're Just Getting Started

Almost 80% plan to create more branded content

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It’s no secret influencers are a hot commodity for brands, and according to new research, influencer marketing is not a trend that’s likely to die down anytime soon. Over 50 percent of influencers started producing content for brands within the past two years, while about a third started just last year. And influencers are going all-in, with 79 percent saying they plan to create more branded posts than they currently do.

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This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.

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