Infographic: Shopping for Flour? Sure, So Is the Rest of America

Baking goods are flying off the shelves along with disinfectant cleaners

It’s safe to assume homemade dessert has become a commodity. In recent weeks, sales of nearly all baking products are through the roof. Flour (up 203% year over year); baking chocolate and cocoa (156%); baking powder and baking soda (136%); and mixes like brownies, cookies and bars (164%) are up more than refrigerated cookie and brownie dough (84%). That’s according to Catalina, a data and insights firm that looks at shopping behavior.

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This story first appeared in the May 4, 2020, issue of Adweek magazine. Click here to subscribe.