Infographic: Over Half of Consumers Start Their Online Shopping on Amazon

Compared to 21.8% on Google and 17.2% on a brand's website

Amazon is a major force in online shopping, and while some brands may feel averse, advertising on Amazon is an increasingly solid investment for retail brands, according to new research from Toluna. Approximately 51% of consumers start their online shopping by searching Amazon, followed by Google (21.8%) and brands’ websites (17.2%).

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This story first appeared in the June 3, 2019, issue of Adweek magazine. Click here to subscribe.