Infographic: How Phone Calls Can Help Boost ROI on Display Advertising

New study from DialogTech takes a deep dive

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Native and social ads might get all the buzz in the world of digital marketing, but the humble display ad remains an integral part of any online campaign—and spend in the category is only continuing to grow. Still, there are some big hurdles attached to display that advertisers have yet to overcome.



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This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.

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