Infographic: Shoppers Are Researching Online Before Buying In-store, and Vice Versa

Reaching the ‘omnishopper’ takes a cross-channel marketing strategy

Most people either regularly or occasionally order products online and pick them up in a retail store. Getty Images/iStock Photo

A new study is shedding light on the shopping habits of consumers who research products online but then go to the store to buy them.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.
@ejwander erik.wander@adweek.com Erik Wander is the digital features editor at Adweek where he oversees Adweek's Story Desk.