Infographic: How 'Fake News' and Bogus Content Are Changing the Way Consumers Look at Brands

Marketers need to build trust, according to a new study

During the 2016 election, the term “fake news” became an important part of the national discourse—and, in the process, helped increase the public’s awareness of a larger fake economy.

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This story first appeared in the May 8, 2017, issue of Adweek magazine. Click here to subscribe.