Data & Insights

Infographic: How 'Fake News' and Bogus Content Are Changing the Way Consumers Look at Brands

Marketers need to build trust, according to a new study

data-fakeeconomy-content-20171 — Consumers increasingly have a need for truth, which could be an opportunity for brands.Getty Images/iStock Photo

May 8, 2017

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During the 2016 election, the term “fake news” became an important part of the national discourse—and, in the process, helped increase the public’s awareness of a larger fake economy.