Infographic: How 'Fake News' and Bogus Content Are Changing the Way Consumers Look at Brands

Marketers need to build trust, according to a new study

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During the 2016 election, the term “fake news” became an important part of the national discourse—and, in the process, helped increase the public’s awareness of a larger fake economy.

“Consumers have been confronted by fake news, fake online reviews, fake phishing emails, fake applications that install malware, fake accounts on social media platforms—and the list goes on,” explained consumer psychologist Kenneth Faro, Ph.D., who worked with Origin/Hill Holliday on a new study that explores how the fake economy is affecting brands.

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This story first appeared in the May 8, 2017, issue of Adweek magazine. Click here to subscribe.