Infographic: Here Are the Types of Ads Super Bowl LI Viewers Are Most Looking Forward to

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While it’s impossible to know just which of Super Bowl LI’s advertisers will score the biggest touchdown with consumers, the prediction game is getting a little easier thanks to new survey from data company Fluent, which asked likely viewers what they’re most looking forward to seeing (and how they’ll be watching it).

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This story first appeared in the January 30, 2017, issue of Adweek magazine. Click here to subscribe.