Infographic: Emojis Are Becoming a Preferred Communication Tool Across Demographics

Brands take note as consumers gravitate to playful icons

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As emojis grow in popularity with consumers, marketers are catching up on the trend. From IHOP's recent change to a friendly emoji-esque logo to Domino's Grand Prix win at Cannes for its emoji ordering system, there's no denying that the playful icons have assumed a place in the cultural zeitgeist.

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