Infographic: Emojis Are Becoming a Preferred Communication Tool Across Demographics

Brands take note as consumers gravitate to playful icons

As emojis grow in popularity with consumers, marketers are catching up on the trend. From IHOP's recent change to a friendly emoji-esque logo to Domino's Grand Prix win at Cannes for its emoji ordering system, there's no denying that the playful icons have assumed a place in the cultural zeitgeist.