Infographic: Despite Public Scrutiny, Consumers Still Engage With Celebrity Content

Brands that had partnerships with stars saw spikes in traffic

Though influencers and celebrities have come under scrutiny for some of their actions during Covid-19, research from UTA Marketing, a division of United Talent Agency, found that consumers still enjoy seeing sponsored content from their favorites.

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This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.