Infographic: 22% of Americans Will Be Heavy Buyers of DTC Brands

The number of Americans buying direct-to-consumer will grow nearly 20% in next 5 years

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More shoppers will buy from direct-to-consumer brands. Purchases are expected to grow in the next few years as Americans cut down on traditional retail in favor of DTC companies—especially in health, wellness and beauty (35%). Diffusion’s annual Direct-to-Consumer Purchase Intent Index revealed consumers are still committed to buying from DTC brands, but maintaining their attention is more competitive than ever.

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This story first appeared in the Nov. 25, 2019, issue of Adweek magazine. Click here to subscribe.