Infographic: 22% of Americans Will Be Heavy Buyers of DTC Brands
The number of Americans buying direct-to-consumer will grow nearly 20% in next 5 years
Both DTC and legacy brands have to reinvent themselves, advises Diffusion.
Carlos Monteiro
More shoppers will buy from direct-to-consumer brands. Purchases are expected to grow in the next few years as Americans cut down on traditional retail in favor of DTC companies—especially in health, wellness and beauty (35%). Diffusion’s annual Direct-to-Consumer Purchase Intent Index revealed consumers are still committed to buying from DTC brands, but maintaining their attention is more competitive than ever.
This story first appeared in the Nov. 25, 2019, issue of Adweek magazine. Click here to subscribe.
