Data Points

Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase

Here's how they decide what to buy

Price, quality and brands doing what they say they'll do are the top factors that keep consumers coming back.Illustration: Carlos Monteiro

By Sammy Nickalls

July 21, 2019

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When it comes to shopping, consumers are fairly open-minded—after all, just 4% say they only consider one brand when making purchases, according to new research from BuzzFeed and media agency network Wavemaker. But a whopping 72% say they only consider two to four, which is why brand loyalty should always be a top consideration for brands.