In Gritty New Ads, The New York Times Details the Slow Burn Behind Its Investigative Journalism

'The truth is worth it,' the newspaper says in 2 new spots

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The New York Times has unveiled two new ads highlighting the importance of investigative reporting and how two deeply researched NYT stories—one about the number of children separated from their families at the border and the other about the Trump family’s tax schemes—were reported.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in