In Gritty New Ads, The New York Times Details the Slow Burn Behind Its Investigative Journalism

'The truth is worth it,' the newspaper says in 2 new spots

One ad chronicles how the NYT unearthed and confirmed the story of children separated from parents at the border. The New York Times

The New York Times has unveiled two new ads highlighting the importance of investigative reporting and how two deeply researched NYT stories—one about the number of children separated from their families at the border and the other about the Trump family’s tax schemes—were reported.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.