In Digital Spaces, Fans Crave an Always-On Experience From Brands

Roblox's Christina Wootton describes a new avenue for marketers during content lulls

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Christina Wootton of Roblox recommends real-time, always-on engagement to take marketing in digital spaces to the next level. Below, in her own words, she lays out what can be achieved when there is a symbiotic relationship between developers and community members.