In Digital Spaces, Fans Crave an Always-On Experience From Brands

Roblox's Christina Wootton describes a new avenue for marketers during content lulls

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Christina Wootton of Roblox recommends real-time, always-on engagement to take marketing in digital spaces to the next level. Below, in her own words, she lays out what can be achieved when there is a symbiotic relationship between developers and community members.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in