In Appeal to Moms, Shapermint Creates Chief Mom Officer

Mothers constitute 80% of the online marketplace's customers

Shapewear marketplace Shapermint is shifting its messaging to focus on moms.
Shapewear marketplace Shapermint is shifting its messaging to focus on moms. Shapermint

Shapewear brand Shapermint is unveiling a new chief mom officer campaign, shifting the tenor of its messaging from humorous to serious in order to speak to its audience of moms.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.