Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

The event promoted the launch of premade patties in grocery stores this week

Plant-based meat brand Impossible handed out samples of its new pre-shaped patties as it moves more aggressively into grocery stores. Impossible

It takes four minutes to drive through the typical Los Angeles car wash. Coincidentally, it also takes four minutes to cook a plant-based Impossible burger. 

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.