Burger King's Meatless Whopper Debuts on April 1, Turning Doubt Into a Marketing Tactic

The brand's Impossible Foods partnership is sure to spark skepticism—and publicity

Burger King is punking us, yet again. Or is it?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in