(Not Quite) April Fools'! Brand Pranks Are Out in Full Force Already

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

The awesome thing about April Fools’ Day in the digital age is that you’re less likely to worry about finding tacks scattered on your favorite chair or some buffoon whipping out a whoopie cushion. The best gags are bound to happen online, where we can review them with the amused distance of fake news connoisseurs … all from the safety of our screens.

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

AdFreak

(Not Quite) April Fools'! Brand Pranks Are Out in Full Force Already

Expect an awful lot of chocolate ... and glitter

Angela Natividad

About

Subscriptions

Events

Publications

INDEPENDENCE DAY SALE

Subscribe today!

Angela Natividad