(Not Quite) April Fools’! Brand Pranks Are Out in Full Force Already

Expect an awful lot of chocolate ... and glitter

Want to look like your pet? Petco proposes a salon just for that with its April Fools' Day gag. Petco

The awesome thing about April Fools’ Day in the digital age is that you’re less likely to worry about finding tacks scattered on your favorite chair or some buffoon whipping out a whoopie cushion. The best gags are bound to happen online, where we can review them with the amused distance of fake news connoisseurs … all from the safety of our screens.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.