(Not Quite) April Fools'! Brand Pranks Are Out in Full Force Already

Expect an awful lot of chocolate ... and glitter

The awesome thing about April Fools’ Day in the digital age is that you’re less likely to worry about finding tacks scattered on your favorite chair or some buffoon whipping out a whoopie cushion. The best gags are bound to happen online, where we can review them with the amused distance of fake news connoisseurs … all from the safety of our screens.