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I-shop imc2 has increased its share of Procter & Gamble’s interactive-marketing business with the addition of two new brands.
The Dallas agen-cy will handle Clairol and ThermaCare, in addition to existing brands Head & Shoulders, Physique and Dryel.
“One of the main reasons that Procter & Gamble selected us is our strategic thinking,” said Marc Blumberg, senior vice president of imc2.
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