Joel Brown
Richards, Deutsch Make Finals in Vintner’s Review
Brand Marketing
Wine maker Robert Mondavi has named The Richards Group one of two finalists for its estimated $10-15 million Woodbridge account, sources said.The Dallas agency advanced along with Deutsch/LA of Marina […]
Sierra Mist Chills Out
Brand Marketing
PepsiCo’s Sierra Mist is a sultry seductress in a new television spot for the Hispanic market by Dieste, Harmel & Partners.Latina actress Roselyn Sanchez reprises her role as a Sierra […]
Keating Magee Spins Off Media
Brand Marketing
Keating Magee has launched Pure Placement Media and hired veteran buyer Holly Edgerton McCollum to lead the new operation.The full-service agency unbundled its media division just weeks after another New […]
JWT Taps Steward Executive CD
Brand Marketing
J. Walter Thompson has promoted Gregg Steward to senior partner and executive creative director.Steward, whose creative credits include work for Home Depot, Conoco and Travelocity, has served as interim executive […]
BBDO in ChevronTexaco Chase
Brand Marketing
BBDO is forging ahead in its pitch for a piece of ChevronTexaco’s consolidated global creative and media account despite rumors of layoffs, sources said.The San Francisco-based energy concern issued requests […]
Arkansas’ N.Y. State of Mind
Brand Marketing
Quick. Where is the nation’s top Fortune 500 company located?That is the question posed to passersby on New York City streets in Stone & Ward’s new television spot for the […]
Alvey Heads for SMU
Brand Marketing
Patricia Alvey, Ph.D., has accepted the distinguished chair and directorship of the Temerlin Advertising Institute for Education and Research at Southern Methodist University.Alvey brings with her two years of experience […]
SMU Fills Top Ad Post
Brand Marketing
Patricia Alvey, Ph.D., has accepted the distinguished chair and directorship of the Temerlin Advertising Institute for Education and Research at Southern Methodist University.Alvey brings with her two years of experience […]
Richards Taps New-Business Boss
Brand Marketing
The Richards Group has put principal Diane Fannon in charge of new-business development.In addition to overseeing her current clients, Fannon will serve as the Dallas agency’s primary contact for requests […]
BofA Diversifies Brand Message
Brand Marketing
Lopez Negrete Communications encourages Hispanics to reach for the brass ring in its first major multicultural branding campaign for Bank of America.“Creemos en ti” (“We believe in you”) is the […]
