Joel Brown
Richards, Deutsch Make Finals in Vintner’s Review
Brand Marketing
Wine maker Robert Mondavi has named The Richards Group one of two finalists for its estimated $10-15 million Woodbridge account, sources said.The Dallas agency advanced along with Deutsch/LA of Marina [...]
Arkansas’ N.Y. State of Mind
Brand Marketing
Quick. Where is the nation’s top Fortune 500 company located?That is the question posed to passersby on New York City streets in Stone & Ward’s new television spot for the [...]
BBDO in ChevronTexaco Chase
Brand Marketing
BBDO is forging ahead in its pitch for a piece of ChevronTexaco’s consolidated global creative and media account despite rumors of layoffs, sources said.The San Francisco-based energy concern issued requests [...]
JWT Taps Steward Executive CD
Brand Marketing
J. Walter Thompson has promoted Gregg Steward to senior partner and executive creative director.Steward, whose creative credits include work for Home Depot, Conoco and Travelocity, has served as interim executive [...]
Keating Magee Spins Off Media
Brand Marketing
Keating Magee has launched Pure Placement Media and hired veteran buyer Holly Edgerton McCollum to lead the new operation.The full-service agency unbundled its media division just weeks after another New [...]
Sierra Mist Chills Out
Brand Marketing
PepsiCo’s Sierra Mist is a sultry seductress in a new television spot for the Hispanic market by Dieste, Harmel & Partners.Latina actress Roselyn Sanchez reprises her role as a Sierra [...]
Schwab Work Bows via GSD&M
Brand Marketing
DALLAS — GSD&M starts rolling out new work for Charles Schwab & Co.’s CyberTrader business today, two weeks after winning the client’s creative account.Six spots are scheduled to run on [...]
Schwab Work Bows via GSD&M
Brand Marketing
GSD&M starts rolling out new work for Charles Schwab & Co.’s CyberTrader business today, two weeks after winning the client’s creative account.Six spots are scheduled to run on national cable [...]
GSD&M Bows Everyday Investor Spots for Schwab
Brand Marketing
GSD&M unveils new work for Charles Schwab & Co.’s CyberTrader business this week.Six commercials, scheduled to run on national cable financial news channels, also provide insight into the client’s recent [...]
BofA Diversifies Brand Message
Brand Marketing
Lopez Negrete Communications encourages Hispanics to reach for the brass ring in its first major multicultural branding campaign for Bank of America.“Creemos en ti” (“We believe in you”) is the [...]