The demand for delivery has exploded in the last 18 months, with one of the world’s largest logistics companies FedEx set to promote its services to the European marketplace as it aims to help business progress post-lockdown.
The B-to-B campaign, from Redwood BBDO and its in-house production company Redwood Studios, aims to highlight FedEx’s e-commerce service and digital tools, while promoting its sustainability targets in the process.
Describing itself as “the network for what’s next” in the 30-second spot, directed by Davis Silis, the audience watches the transformation of a dress design business from making one order—which is transported across the supply chain using a range of imaginative scenes, including a desert market, a data orchestra and a flower meadow.
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