FedEx Beautifully Captures the Surprise and Delight of a Simple Delivery

BBDO creates vignettes packed with uncertainty and joy

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Will there ever be a time when we outgrow the budding curiosity, hope, or excitement we feel when a package arrives at our door? Hopefully not, and FedEx has a new campaign that is so touching, it’ll remind even the most tech-forward of us that there’s a certain magic that can only be captured by good old-fashioned mail.

With the help of its longtime creative agency BBDO, FedEx has debuted a series of short films that highlight the emotional aspects of package delivery.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in