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Will there ever be a time when we outgrow the budding curiosity, hope, or excitement we feel when a package arrives at our door? Hopefully not, and FedEx has a new campaign that is so touching, it’ll remind even the most tech-forward of us that there’s a certain magic that can only be captured by good old-fashioned mail.
With the help of its longtime creative agency BBDO, FedEx has debuted a series of short films that highlight the emotional aspects of package delivery.