I'm With the Brand LIVE: David Lester, Olipop

How this sparkling tonic brand built its business

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

As we all continue our WFH routines, healthy living is key. So we’ve pivoted our rapid fire Q&A video series I’m With the Brand, which features founders and funders of up-and-coming businesses, to focus on wellness brands.

Last week, host Ian Wishingrad spoke with Brandin Cohen, CEO of LIV, or Liquid I.V. Today, joining us live, is David Lester, co-founder of Olipop, a 3-year-old beverage brand that bottles tonics packed with probiotics, botanicals and natural plant fibers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in