I'm With the Brand LIVE: Craig Elbert, Care/of

How the subscription supplement service built its brand

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

For the last eight weeks, we’ve been bringing you live editions of our video series I’m With the Brand, where founders and funders give us the scoop on how they built their brands. We’ve focused these live episodes on brands in the health and wellness space. (We’ll return to our regular schedule of produced episodes next month.)

On today’s show, Ian Wishingrad has some rapid-fire questions for Craig Elbert, co-founder and CEO of direct-to-consumer subscription supplement company Care/of, on how he built the brand and how the service is weathering the Covid-19

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