Life in Quarantine Ikea’s Quarantine Campaign Offers 6 Ways to Make Furniture Forts A guide to keeping kids occupied from Russian agency InstinctBy Sara Spary|May 13, 2020Some assembly is required, but that's 90% of the fun.Ikea RussiaShare By Sara Spary|May 13, 2020Share Whether you’re in quarantine with kids who are increasingly desperate for entertainment or you’re simply longing for a time when life was safer and more innocent, Ikea Russia has you covered.The retailer’s newest campaign for the quarantine era perfectly captures that yearning sense of nostalgia by bringing old-fashioned childhood adventure into modern home.Created by agency Instinct, the campaign includes a series of Ikea instructions for parents on how to make tents and forts indoors to create a sense of adventure for children cooped up at home as a result of the Covid-19 pandemic. The “easy-to-follow” instructions (though if you’ve ever assembled an Ikea product before, your opinion may vary) show how every day items like blankets, bedspreads, chairs and stools can be transformed into a new hideaway. Ikea Russia is also asking people to share their creations on social media with the hashtag #StayHome.CREDITS: Client: Ikea Russia Anna Fokina, marketing communication manager Olya Belyaeva, communications leader Yulia Prygunkova, social media leader Agency: Instinct Creative directors: Roman Firainer, Yaroslav Orlov Creative group heads: Antonina Pirogova, Evgeny Golovan Creative designer: Elena Kravchenko Client service director: Marina Vershinina Group account director: Irina Gornov Adweek Adweek