Ikea Wants You to Reach Ultimate Decorating Satisfaction With Its Kåma Sutra

Innuendo reigns in new work from Ogilvy

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Ikea and creative agency Ogilvy New York have worked together on quite a few campaigns, but none of them have felt quite as, um, satisfying as their latest, rather cheeky collaboration.

To help burgeoning home decorators achieve enlightened spacial fulfillment, the furniture titans have released a 44-page digital guidebook titled The IKEA Kåma Sutra: The Ultimate Guide to Bedroom Satisfaction, inspired by the famed Sanskrit text on sexuality and emotional fulfillment. Don’t worry, this version is a little safer for work and almost as intriguing.



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