Ad of the Day

Ikea Turns One Good Night of Sleep Into a Lovely, Poetic Slice of Life for Two Moms

Dutch ad reminds us we all need to recharge

Courtesy Ikea
By David Griner

April 9, 2018

For parents, sleep is the world’s most precious resource. But many forces seem aligned to deny it to you, from the capricious sleep schedules of children to your mind’s litany of self-doubts and unfinished tasks.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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