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Last week as Apple announced the launch of its upcoming devices, Ikea announced it would be launching Ikea Place—an app for the new iOS 11 operating system and built on Apple’s ARKit technology that uses augmented reality to help customers truly visualize how a piece of Ikea furniture will look in their apartments, offices and homes.
The app hits iPhones everywhere today, but Ikea shared a bit more about building and marketing the app with Adweek ahead of the launch.