Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place

The app is available on iOS 11 today

72andSunny helped Ikea market its new AR app.

Last week as Apple announced the launch of its upcoming devices, Ikea announced it would be launching Ikea Place—an app for the new iOS 11 operating system and built on Apple’s ARKit technology that uses augmented reality to help customers truly visualize how a piece of Ikea furniture will look in their apartments, offices and homes.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.