If You Get a Lyft in ‘Strange Mode’ This Weekend, You’ll Enter the Creepy World of Stranger Things

Hazmat suits and frozen waffles in Philadelphia and Los Angeles

Lyft

Netflix has gone into overdrive marketing the second season of Stranger Things. Today, the company unveiled a partnership with Lyft (a first for Netflix) where passengers will be able to take a ride that’s (hopefully) the creepiest experience they’ve had using the Lyft app.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.