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Netflix has gone into overdrive marketing the second season of Stranger Things. Today, the company unveiled a partnership with Lyft (a first for Netflix) where passengers will be able to take a ride that’s (hopefully) the creepiest experience they’ve had using the Lyft app.
Lyft users in Philadelphia and Los Angeles can take an immersive Stranger Things ride—complete with static sounds, slugs, lights turning on and off, a being that seems to be stuck in the ceiling and reaches its hand down, people in hazmat suits and waffles—this Friday and Saturday from 4 p.m.