Artificial Intelligence IBM Watson’s Newly Sold Marketing Tech Division Rebrands as Acoustic Its major selling point is focus Acoustic is IBM Watson's marketing tech division rebranded as a standalone company. Acoustic By Marty Swant July 15, 2019 The company formerly known as IBM’s Watson Marketing has rebranded as a standalone company called Acoustic. Marty Swant @martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek. Recommended articles