Artificial Intelligence

IBM Watson’s Newly Sold Marketing Tech Division Rebrands as Acoustic

Its major selling point is focus

Acoustic is IBM Watson's marketing tech division rebranded as a standalone company. Acoustic

By Marty Swant

July 15, 2019

The company formerly known as IBM’s Watson Marketing has rebranded as a standalone company called Acoustic.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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