IBM Rebrands Global Business Services to IBM Consulting

Tech giant aims for greater clarity as its ambitions become broader


Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division.

In an effort to clarify its intent and mission, the division will now be known as IBM Consulting.

“We chose that name because we want to send a clear signal to the world about who we are and what we do as a consulting space today,” Paul Papas, global managing partner of business transformation services at IBM Consulting, told Adweek.

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