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It’s about 152 days until kickoff at Super Bowl 57, but Hyundai CMO Angela Zepeda already has a game plan: The automaker will not be there.
That’s not to say Hyundai will be completely out of the Super Bowl marketing loop. The South Korean car brand plans to follow the same playbook it did this earlier this year: advertise heavily during the playoffs and other ancillary moments in the lead-up to the broadcast, scheduled for Feb.
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