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After two consecutive weeks of spending more on placement for new creative than any other advertiser, Sony Pictures was not among the top such advertisers last week, although two film studios were among the top five spenders.
A total of 440 advertisers spent $76 million on national broadcast placement for new ads last week, down 11 percent from the week prior, according to Kantar Media. AMC’s Preacher was the top destination for new ads, with advertisers devoting $2.9
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