Hyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1 Billion Business

The brand is launching a national campaign to bolster growth

Orangetheory Fitness plans to grow its business in 2018. Orangetheory Fitness

By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville, Tenn.-based The Tombras Group over the past three years, building its membership with a hypertargeted approach—strategic programmatic, social and mobile media buys—for people within a certain distance of its studios.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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