Super Bowl

Huggies Introduces Earth's Youngest Humans in Super Bowl Ad

The diaper brand is using the Big Game to debut a new look, feel and voice

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In a commercial that no doubt contains the youngest people viewers will see amid all the touchdowns and quarterback sacks, Huggies’ first-ever Super Bowl ad shows newborn babies who entered the world just today.

The 30-second spot, created by Droga5, shows a handful of babies born on Super Bowl Sunday. Select families sent footage of their youngsters to the brand’s production team in time to broadcast during the second quarter.

In terms of tone,



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