The Big Game

Huggies Introduces Earth's Youngest Humans in Super Bowl Ad

The diaper brand is using the Big Game to debut a new look, feel and voice

These babies were born just in time for Super Bowl 2021.Courtesy Huggies
By Paul Hiebert

February 7, 2021

In a commercial that no doubt contains the youngest people viewers will see amid all the touchdowns and quarterback sacks, Huggies’ first-ever Super Bowl ad shows newborn babies who entered the world just today.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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