Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
In a commercial that no doubt contains the youngest people viewers will see amid all the touchdowns and quarterback sacks, Huggies’ first-ever Super Bowl ad shows newborn babies who entered the world just today.
The 30-second spot, created by Droga5, shows a handful of babies born on Super Bowl Sunday. Select families sent footage of their youngsters to the brand’s production team in time to broadcast during the second quarter.
In terms of tone,