Brand Marketing

Hugely Popular 'Like a Girl' Campaign From Always Will Return as a Super Bowl Ad

P&G brand says video has a lasting impact on girls and boys alike

Headshot of David Griner
Headshot of Roo Powell
By David Griner & Roo Powell

January 29, 2015

With more than 80 million views worldwide, the "Like a Girl" video from Always has become an anthem for the empowerment of young women since debuting in June 2014.

Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Headshot of Roo Powell

Roo Powell

Roo Powell is freelance contributor to Adweek.

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