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With more than 80 million views worldwide, the "Like a Girl" video from Always has become an anthem for the empowerment of young women since debuting in June 2014.
Now the Procter & Gamble feminine products brand is giving its campaign a renewed burst of visibility by airing a shortened version of the popular three-minute clip as a 60-second national Super Bowl ad.
"Since its launch, we have been overwhelmed by the support for the #LikeAGirl video and encouraged by the positive impact it has made so far.