Brand Marketing

Hugely Popular ‘Like a Girl’ Campaign From Always Will Return as a Super Bowl Ad

P&G brand says video has a lasting impact on girls and boys alike

By David Griner & Roo Powell

January 29, 2015

With more than 80 million views worldwide, the "Like a Girl" video from Always has become an anthem for the empowerment of young women since debuting in June 2014.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
Roo Powell
Roo Powell is freelance contributor to Adweek.
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