HP, Ikea and Audi Are Among the Top 100 Brands That Consumers Trust Most

And why authenticity matters

Brands like Nescafe, GE and FedEx also made the list. Getty Images

It’s been said again and again that millennials want to buy from brands that are authentic and do more than just concentrate on making money. Turns out millennials aren’t the only consumers who think this way.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.